Does Your Business Have Pricing Power?
One of the clearest signs of a strong business is the ability to raise prices without losing a meaningful number of customers. That ability is often referred to as pricing power. It does not necessarily mean a company can charge whatever it wants. Rather, it means customers see enough value in the product, service, relationship, convenience, or overall experience that price is not the only factor driving their purchasing decision. Think about a business you return to even when a competitor offers a slightly lower price. Maybe you trust the quality, appreciate the service, rely on the company’s expertise,...













